I like this sugar very much. It packs a strong and pure but pleasant molasses flavor. So good for sweetening tea or coffee and for topping my breakfast oatmeal. The fact that it is unrefined and natural make it even more desirable as a perfect condiment. This panela is similar to piloncillo which is sollid (cone-shaped), but it is easier to use since it's already in granular form. Excellent buy - Prime and add-on item! I will most definitely order this product again.